Copy Writing
Copywriting is a way of marketing a product or service using web page content articles, newsletters, ads, blogs, press releases, and booklets. Use is made of eye-catching headings, unique images, and custom-made infographics. The object is to educate and inform customers so that they buy the correct product or service.
The Little Known Profit Maker
Longtail Keywords
Content Marketing Articles focus on Longtail Keywords, which satisfy a much larger market than Short tails, and have an accumlative advantage over a period of time. Longtail keywords are keyword phrases of 3 or more words. Because they are more specific customers are able to find what they are looking for more easily
Booklets and Brochures
Booklets and brochures are created to supplement a content marketing plan. They describe a product or service in depth, emphasing its unique selling points, drawing comparisons with competing products and educating customers with the finer detail they usually require. They are created digitally and customers can download them, usually in return for their email and telephone number
Blogs
Educational Blogs are similar to content marketing articles. Their purpose is the same, namely to educatie potential customers and help them make an informed buying decision. Blogs are not as successful as content marketing articles and are more difficult to manage but they can be used to supplement content articles where a specific purpose is identified
New Products
Press Releases
The launch of new products is often preceded by the use of press releases to online press agents and existing clients. This helps with publicity for the launch. This service should be combined with a content marketing strategy, optimised as newsworthy, often listed as a Featuired Snippet by Google. Articles would be updated as the event nears.
Advanced SEO and PPC Tools
SEO and PPC
SEO tools are used by copywriters to optimisie web pages for the benefit of search engines. PPC campaigns use Adword Tools to create ad copy and ad extensions, scheduled advertising bids, keyword lists and landing pages. Using PPC and Organic SEO at the same time is the ideal strategy to advertise your products or services